Portfolio

Bylines here and there

My work has been published on several business blogs and publications including Shopify, Uberflip, Visual.ly, Social Media Today, Business2Community, and Entrepreneur.com.

Writing that gets results (here’s proof)

With a mix of SEO-driven, topical, tactical and lifestyle pieces, blog posts, ebooks, videos, infographics, and more, I’ve managed to consistently produce real engagement and results through content.

My work has been shared by large influencers (the Co-founder of Reddit, a Hollywood actor, a former Dragon, marketing thought leaders) and several pieces have even earned a spot on the 1st page of Google for competitive queries (~4,000 organic visits/day from my top piece).

Teaching offline, not just online

I’m also more than willing to teach the things I’ve learned from my 5+ years in content marketing. And given my experience as a student myself, I never want to be the kind of person to give a boring lecture about something I’m passionate about.

If the audience isn’t engaged with the material, I’m not doing my job.

Competing with the Internet, not just competitors

I’ve got a history of generating creative concepts that can compete with the internet, not just competitors in a market, even when I’m dealing with seemingly boring topics.

Case in point is my work on SlidesShare. I did several of these presentations for Uberflip together with a talented in-house designer, which were featured on SlideShare’s homepage and “Hot on Twitter” section.

With over 70,000 views and over 40 embeds, the above is just one piece among other SlideShare presentations with a similar impact. We even placed as a finalist in the Content Marketing Institute’s Content Marketing Awards 2015 for Best Use of LinkedIn and SlideShare.

I strategically create engagement online to gain traction and reach for content and ideas. Below is the concept and copy I pitched for a poster early in my career to promote a candidate for VP of Student Life for Humber Students’ Federation.

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It blew up organically on Reddit by harnessing controversy and a bit of humor, making it to the front page and even getting featured on Virgin Radio Toronto’s Facebook page.

Here’s another example of content that rides a cultural wave. This video about fidget spinners, which I researched and scripted and helped launch in 48 hours, amassed 392K views, 170 shares, and 150 comments in less than a week while telling the story of a trending product.

Interested in hiring me? Reach out at braveenk@gmail.com and I’ll get back to you as soon as I can.

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