Writer, Tinkerer,
Content Strategist
I help creatives do marketing stuff
and marketers do creative stuff
Sometimes
serious.
Sometimes not.
Sharing my thinking and tinkering—reflections, rabbit holes, and (often questionable) side projects.
A B2B specialist who's actually worked in a B or 2
Doing a little bit of this and a whole lot of that
↓
Doing a little bit of this →
And a little bit of that ↓
Multimedia articles
Distribution-first content creation, combining writing, video, design, and code
Websites
Homepage redesigns, landing pages, marketing UX, conversion copywriting
Case studies
Customer stories about products and the people who use them
Content ops
Content strategy, multichannel content management, AI implementation, content systems setup
Thought leadership
Data stories, network-driven content, product narratives, executive ghostwriting
Teaching
Workshops, webinars, coaching, and guest lectures
Product marketing
Positioning workshops, messaging, launches, sales enablement
Organic growth
Growing organic traffic and search visibility
Clients I love working with
Founders
You need a right-hand content hire (who may be left-handed).
Content teams
You need a writer with a diverse expert network and a multimedia skillset
Growth leaders
You need a creative technologist who can build scalable content systems
Recently published
My latest deep dives, creative writing, and side projects
