Careers
Full-time or freelance: What's the difference anymore?
The pros and cons and stuff that stays the same.
Writer, Tinkerer,
Content Strategist
I help creatives do
business stuff
and businesses do creative stuff
Sometimes
serious.
Sometimes not.
Sharing reflections, rabbit holes, and (occasionally unhinged) side projects.
Stuff like this ↓
A B2B creator who's helped grow a B or 2
8+
years in-house
Uberflip
Shopify
Superside
Descript
5+
SaaS contexts
Ecommerce
AI
MarTech
SMB
PLG/SLG
Enterprise
100+
SME interviews
Doing a little bit of this and a whole lot of that
↓
Doing a little bit of this →
And a little bit of that ↓
Multimedia articles
Distribution-first content creation, combining writing, video, design, and code
Websites
Homepage redesigns, landing pages, marketing UX, conversion copywriting
Case studies
Customer stories about products and the people who use them
Content ops
Content strategy, multichannel content management, AI implementation, content systems setup
And learned a
thing or 2 😉
Not just about tactics, systems, and execution—but also products, users, and orgs.
See more work
Thought leadership
Data stories, network-driven content, product narratives, executive ghostwriting
And learned a
thing or 2 😉
Not just about strategy, systems, and execution—but also products, users, and orgs.
See more work
Teaching
Workshops, webinars, coaching, and guest lectures
Product marketing
Positioning workshops, messaging, launches, sales enablement
Organic growth
Growing organic traffic and search visibility
And learned a thing or 2 😉
Not just about strategy, systems, and execution, but also products, users, and internal politics.
See more work
